Not for who?!
If you spend any amount of time paying attention to our friends in Britain, you’ll know that they’re a cheeky lot. And you probably also know that their milk chocolate is smooth, creamy and, in short, incredible. Rowntree, now a Nestle company, combined a cheeky sensibility with a chunky, thick chocolate bar to make Yorkie. A response to slim bars, the Yorkie became a vehicle for hooking Britain’s men on chocolate bars. Their packaging touts the slogan “It's not for girls!” and as you can imagine, this has raised some eyebrows! Yorkie has embraced this controversy and even played on their slogan producing a Yorkie in 2006 in pink packaging. Controversy aside, the Yorkie delivers a creamy chocolate that puts many of its North American counterparts to shame and, trust us, this IS for girls!
posted by The Candy Store @ 9:41 AM
1 Comments:
Speaking of cheeky - the older packages also had "Don't feed the birds" written in small print on the back.
They make a fruit and biscuit one that's really good too.
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